Giving Back to the Society
We have always believed in giving back, both to the environment and to the society. This is one of the pillars that our company has been built on. It was these beliefs that led us to partner with the Breast Cancer Research Foundation (BCRF) in 2011. Together we launched “Mobilising Hope”, a corporate alliance program that supports BCRF’s mission to prevent and cure breast cancer by advancing the world's most promising research. Our support to the BCRF has not just been monetary but also heavily aimed at bringing awareness of their work into the forefront of our industry and society in general. Through this programme we continue to fund and support thousands of hours of critical life-saving research.
Over the years we have undertaken numerous initiatives to spread awareness for this cause. Some of these include launching a limited edition pink sidewall tyre that was sold through a major distributor in the US, supporting BCRF in all major trade exhibitions and tyre fairs globally and encouraging our dealers with in-store promotion and awareness materials. We have also received tremendous support from our racing teams as they have always displayed the BCRF logo on their race vehicles and gear and recently we have had great support from our Radar Tyres’ brand ambassador and LPGA Golfer, Jodi Ewart Shadoff who has joined her efforts with us in bringing more awareness about this cause since 2016.
In 2021, Radar Tyres is donating a minimum of $50,000 to the Breast Cancer Research Foundation® regardless of sales. BCRF’s mission is to advance the world’s most promising research to eradicate breast cancer. For more information about BCRF, visit www.bcrf.org.
PARTNERING WITH UK BASED EDEN TYRES & SERVICING
For the fourth consecutive year Radar Tyres has tied up with its UK based tyre distributor, Eden Tyres & Servicing to raise funds for the BCRF. For every Radar Tyre sold at Eden Tyre outlets in the UK in 2021, both companies will collectively donate £2 to BCRF. Through this program, the company aims to raise £35,000 this year for the BCRF.
Partnering with our Distributor Wholesale Tire & Wheel in Phoenix, USA to spread awareness about Breast Cancer
In Phoenix, Arizona we have partnered with our distributor Wholesale Tire & Wheel to support the BCRF. This pilot programme covers 10 carefully selected retail outlets where customers throughout October will be greeted by retail associates dressed in bright pink shirts, and waiting rooms decorated in pink balloons. Retail associates will be handing out pink ribbons, bracelets and BCRF brochures to further support the cause.
The main objective of this program is to spread awareness about breast cancer. Based on the success of this pilot programme we plan to roll out this to many more dealers next year.
Wholesale Tire & Wheel services the greater Phoenix area and has been in business for almost 10 years. They provide top-notch products and service to the surrounding Phoenix area, including the distribution of the Radar family of products.