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Message From The CEO

ceo’s message - 2020

Dear Friends,

Thank you for visiting the Omni United website. I wish you and your families a very happy New Year 2020! May this year bring good health, happiness, success and prosperity to everyone. I would like to take this opportunity to share some of our past achievements and our roadmap for 2020.

Despite the challenging context of 2019, when the automobile sector was not immune to the uncertainties of the global economy, Omni has shown exceptional resilience compared to its peers, validating its strategy of focusing on great product design, performance and safety, accessibility and leadership in terms of an inclusive and sustainable approach to mobility.

In 2020 we will continue to focus heavily on technology and investing in R&D. Technology will continue to be an element of distinction and excellence in the competitive tyre industry. Today, more than 60% of our revenues in the consumer segment come from premium fitments, an extraordinary growth when compared to 25% in 2016. This is the result of continuing efforts, recognised by the market, in trying to stay ahead of the needs of our consumers and partners by offering them increasingly high-tech tyres that are always aligned with the evolution of demand. These results are possible thanks to the continuous improvements of all involved at the R&D and manufacturing facilities, who are constantly increasing efficiencies in processes leading to greater value creation. Furthermore, a huge thanks to our sales team who have worked relentlessly and built a very reliable network of loyal customers in over 50 countries.

Our flagship brand Radar has seen exponential growth over the last 3 years and this has been the result of our continuous focus on high value fitments, with a vision to make tyres for Premium vehicles accessible to everyone. We launched the Patriot brand in 2016 and in a very short span of time it has grown and created a niche of its own. Our vision is to make Patriot into a dedicated off-road brand that resonates with the adventure craving drivers. The American Tourer brand was launched in 2017 as a focused brand for the American vehicles. Our vision is to make it into a dedicated line for the value based American drivers.

In 2020 we are planning to increase sports sponsorship efforts to give our brands even greater exposure. We will continue sponsoring Jodi Ewart Shadoff, a talented LPGA player and as well as continuing to excel in numerous off-road motorsport events.

Omni has always believed in holistic and sustainable development, which will remain a priority for us. We are proud to have completed 9 years of supporting the Breast Cancer Research Foundation (BCRF) in its mission of preventing and curing breast cancer by advancing the world's most promising research. The Radar brand continues its journey as a carbon neutral tyre brand and we plan to continue refining our process in keeping our planet green and healthy as it has always been part of our DNA. We are thankful to everyone who joined us in support of our noble ventures and look forward to onboarding more stakeholders in future.

Omni’s Supply Chain transformation will be imperative in the achievement of our goals. It will act as a driving force through the progressive horizontal integration of our operating processes and technology in order to manage the growing complexity and uniqueness of our business model on a global scale. We will be undergoing a complete digital transformation which will result in streamlining our processes and increase our ability to foresee market demand. Moreover, with our pilot “FILL-IN” programmes in the US and Europe, we expect to reduce delivery times by more than 50%. In addition to this we will be setting up a dedicated multi-lingual Customer Service team in Singapore, capable of communicating in multiple languages to efficiently support our customers worldwide. All of these elements will enable us to serve our customers faster and more efficiently.

I thank you all for your business and support, and look forward to further strengthening our partnership in 2020.

Warm regards,


President & CEO
Omni United