Omni United was founded in Singapore by entrepreneur GS Sareen.
He identified the market opportunity available to a global, design-driven tyre supplier which provided reliable and consistent sourcing, provided solutions to the supply chain inefficiencies prevailing in the market at that time and most importantly provided impeccable customer service.
In the first 3 years the company grew rapidly and was rated as one of the fastest growing companies in Singapore by the Economic Development Board of Singapore.
In the same year Omni also launched its flagship brand Radar Tyres.
Omni United continued to expand its business and operations rapidly and forayed into new markets. The value proposition of providing quality products at affordable prices with a robust supply chain and impeccable customer service was a success with dealers as they saw Omni as a company they could rely on.
Omni United and Radar Tyres in line with its value of giving-back to the society partnered with Breast Cancer Research Foundation (BCRF) to launch the Mobilising Hope campaign. A corporate alliance programme to support BCRF’s mission to prevent and cure breast cancer by advancing the world's most promising research. A first of its kind in the tyre industry, it included a limited edition pink ribbon tyre.
Continuing on its path of social responsibility, the company commissioned EY (Ernst & Young) to do an in-depth study on the impact of the production footprint of Radar on the environment. After EY examined and quantified the amount of greenhouse gases (primarily carbon dioxide) that were being produced, Omni undertook changes in its business processes and actions to offset its carbon footprint. As a result Radar Tyres was declared as the world’s first carbon neutral tyre brand by late 2013.
In the same year the company through its flagship brand Radar Tyres also entered into the world of Motorsport with Baja racing in Mexico.
Innovation and social responsibility continued to drive Omni’s strategic initiatives. Omni entered into a first of its kind partnership in the industry with global outdoor lifestyle brand Timberland® to launch Timberland Tires. These tyres were designed with sustainability in mind and would be recycled into shoe soles for Timberland boots once the tread wore out.
Omni decided to take the next step in its evolution and added a Distribution vertical to its business. In October, it announced the successful acquisition of US based, Interstate Tire Distributor.
This was an eventful year for the company as it announced its second acquisition of the US-based company, A to Z Tire. Both Interstate Tire Distributor and A to Z Tire were later merged into a single entity and rebranded as Omnisource with its headquarters in Dallas, TX, USA.
Omni also launched Patriot Tires, a passenger and light truck tyre brand offering functionality, reliability and affordability.
Omni launched American Tourer, a passenger and light truck tyre brand catering specifically to the needs of the US market.
In June, Fit Omni was launched. This is Omni’s Mobile Tyre Solution business in the US. Fit Omni offers drivers the convenience of ordering from a range of multiple tyre brands and having them delivered and fitted at a location of their choice. This service is currently being piloted at Amarillo and Dallas in Texas, USA.
Setting its eyes on the growing business potential in Europe Omni has recently launched a new brand of passenger tyres called Tecnica. This range is currently available in Europe and will be made available in other parts of the world by late 2020.