Our Vision and Mission

We want to offer drivers worldwide premium quality tyres at affordable prices.

We want to create value for our distribution partners by redefining the value segment:

  • We focus on the value segment by providing drivers with great products at affordable prices.
  • We provide the widest range of consumer tyres that cover all types of vehicles, applications and seasons.
  • We focus on innovation to provide drivers the latest products in terms of both design and function.