TRAVERSE CITY, Mich., OCT. 16th, 2015 – Omni United today announced the availability of 15 additional sizes of the Timberland CROSS tire, bringing the size range to 35 in total. The company will also introduce the new Timberland A/T tire this month, with a range of 30 sizes. The brand now has excellent coverage in a highway touring pattern, and a more aggressive on-road A/T tread pattern for the most popular crossovers, SUVs, and pick-up trucks.

Both product lines are made in the USA, using both domestic and imported materials, and promise to deliver everything you’d expect from a premium brand like Timberland. The Timberland A/T has a UTQG of 500 AB backed by a 50,000 mile warranty. The tires are designed to provide genuine off-road capabilities and rugged looks, without sacrificing on-road manners. Features such as stabilizer ribs between the large tread blocks and beveled block points help to create this balanced performance on or off the highway.

The Timberland CROSS has a 65,000 mile warranty and UTQG of 600 AB. It is designed to deliver the comfort of a touring tire, the durability of a light truck tire, and confidence-inspiring grip on slippery roads and in adverse weather conditions. Timberland Tires is also the first tire brand purposely designed and created for a second life – when the tread wears out, the tire lives on, one day recycled into Timberland shoes.  That means fewer tires ending up in landfills, and less virgin rubber being used.

The target market for Timberland Tires is the same audience that knows and buys Timberland® footwear, apparel and accessories; active people who enjoy spending time outdoors and connecting with friends and family. These consumers value quality products and are brand conscious in many other categories, but are not overly knowledgeable about tires.

“We want to demystify tires for this audience, bring some of the excitement and sizzle of the fashion industry to our category, and positively contribute in the area of sustainability” said G.S. Sareen, Founder and CEO of Omni United.

To generate awareness and educate consumers about the technology behind Timberland Tires, the brand has launched a series of engaging product videos via various social media channels. ):  In addition, Timberland made an appearance at a unique Timberland/UBER cross-promotion during the recent launch of Timberland’s “Made for the Modern Trail” campaign. Consumers had the opportunity to explore the streets of New York City during a free 30-minute ride in one of ten Timberland-branded UBER Jeeps, all outfitted on new Timberland CROSS tires. These lucky consumers also walked away with a complimentary pair of Timberland® boots and a backpack.  This unique promotion is just one example of the innovative ways the Timberland Tires brand is starting to go to market and presents unique consumer marketing potential for retail partners.

Timberland Tires was also “highly commended” last month at Ethical Corporation’s Sixth Annual Responsible Business Awards ceremony in London, for the “Sustainable Innovation” category, recognizing companies that demonstrate incorporation of sustainability into commercial objectives, or apply it in addressing a business challenge. With regard to Timberland Tires, the judges noted: “Timberland has launched a highly innovative partnership into a new commercial segment with sustainability underlying its business venture.”

For more information about Timberland Tires and to watch the newly-launched product videos, please visit www.timberlandtires.com.

About Timberland

Timberland is a global leader in the design, manufacturing and marketing of premium footwear, apparel and accessories for the outdoor lifestyle. Best known for the original yellow boot introduced in 1973, Timberland today outfits consumers from toe-to-head, with versatile collections that reflect the brand’s rich heritage of craftsmanship, function and style. Timberland markets lifestyle products under the Timberland® and Timberland Boot Company® brands, and industrial footwear and workwear under the Timberland PRO® brand. Its products are sold throughout the world in leading department and specialty stores as well as company-owned retail locations and online. Timberland’s dedication to making quality products is matched by an unwavering commitment to environmental and social responsibility – to make things better for its products, the outdoors, and communities around the globe. To learn more about Timberland, a brand of VF Corporation (NYSE: VFC), please visit timberland.com or follow us along the modern trail @timberland.