Omni United’s ground-breaking launch at the SEMA Show was featured by media as one of the top sustainable stories in 2014.
Singapore, 7 January 2015 – Prominent online media have cited the Timberland Tires launch
– a ground-breaking partnership between Omni United and global lifestyle brand Timberland – as one of the top stories on corporate sustainability news in 2014. EcoBusiness calls it the ‘top 5 manufacturing stories in 2014’ while Sustainable Brands gave Timberland Tires the ‘Innovation Award’.
Omni United first introduced the revolutionary Timberland Tires brand to American drivers at the 2014 Specialty Equipment Market Association Show (SEMA) in Las Vegas. The SEMA Show is the premier automotive specialty products trade event in the world and drew more than 60,000 auto industry representatives from around the world.
Timberland Tires is the first premium tyre brand to feature rubber formulation appropriate for recycling at the end of their useful life into Timberland shoes. Omni United will be working with America’s top recycling company, Liberty Tire Recycling, to collect and recycle worn Timberland Tires into raw materials for Timberland shoes. This ‘closed loop recycling’ is what makes Timberland Tires a truly sustainable product.
Timberland Tires will be sold initially in the United States at leading national and regional tire retailers, as well as online through a state-of-the-art e-commerce platform this year. The Timberland CROSS tire (for small SUVs and crossover vehicles) will be available in April 2015 in 21 sizes, expanding to 35 sizes by September in the same year. The Timberland A/T tire (for trucks and large SUVs) will be available in July 2015 in 30 sizes, and the Timberland TOUR tire (for cars) will be launched in 2016 in at least 25 sizes.
About Omni United
Omni United (S) Pte. Ltd is a tire designer, manufacturer and distributor. The company offers a complete range of consumer and commercial tires marketed under the brand names: Radar Tires, Patriot Tires, American Tourer, Tecnica, Agora, Corsa and RoadLux. Singapore headquartered Omni United was founded in 2003 by entrepreneur G.S. Sareen. As a reliable business partner with innovative products, unparalleled customer service and logistics solutions, Omni United has a global footprint and is selling products in more than 50 countries. Omni United’s flagship brand Radar Tires has been manufactured Carbon Neutral since 2013. Further information on Omni United is available by calling 1-855-906-6646, by emailing info@omni-united.com and online at www.omni-united.com.
MEDIA CONTACT:
Manav Suri
Marketing Manager
E: manavsuri@omni-united.com