Brad Pitt or the Kardashians hawking tires in a Vogue magazine ad?
It could happen if Omni United Pte. Ltd.’s collaboration with Timberland L.L.C., a globally recognized footwear and outerwear brand worn by a variety of celebrities, plays out as expected.
The Singapore-based tire distributor hopes to tie the humble tire to the consumer fashion world with the launch of three lines of Timberland-brand premium passenger and light truck tires into the U.S. market next spring, officials from the companies announced at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nov. 4.