By Becca Butler
While more than 3,000 credentialed media attend the SEMA Show each year, standing out from among 2,000-plus exhibitors and getting the attention of reporters who are overworked and on tight deadlines can be challenging. Yet, a good media strategy along with a well-executed trade show plan can generate increased product awareness and lead to profitable sales.
Case in point: 2014 SEMA Show exhibitor Omni United (S) Pte. Ltd. executed an innovative public relations campaign that resulted in quality coverage, 77.4 million media impressions and new business arrangements with more than 1,000 retail locations across the United States. While every exhibitor is unique and results will vary from company to company, there are some key strategies used by Omni United that could benefit other SEMA Show exhibitors:
Have someone dedicated to media efforts: Omni United tasked an outside public-relations agency, Laughlin Constable, to execute its media campaign. Having an outside agency/consultant has many benefits, especially since….