SINGAPORE, March 25th, 2024 – Radar Tyres launched the first Accessible Premium Winter and All Season tyre ranges at the “Mission North” Dealer Event in Ivalo, Finland.
The DIMAX WINTER and DIMAX ALLSEASON have been designed by Omni United in collaboration with renowned design house GFG Style, led by legendary automotive designers Giorgetto and Fabrizio Giugiaro. Both ranges have been extensively tested in various winter and summer weather conditions in collaboration with UTAC at their laboratories and test tracks in multiple countries, ensuring the highest standards of performance and reliability.
The DIMAX WINTER features the unique DOUBLE CRISTAL 3D SIPES across its pattern which maximise extreme grip on snow, slush and water, as well as stability on dry and wet roads, combined with the INARI SILICA COMPOUND fine-tuned to deliver exceptional winter performance, excellent wet grip, low rolling resistance, and high durability, even in harsh conditions.
The DIMAX ALL SEASON features the unique TRIPLE-EDGED PATTERN DESIGN providing outstanding mechanical grip on snow as well as optimal wet and dry road performance combined with the BLUE SILICA COMPOUND designed to deliver ultimate safety on wet roads, exceptional all weather performance, high durability and excellent resistance to tyre ageing.
Both ranges will include several additional unique features:
- AQUEDUCT GROOVES ultra-smooth and shiny channels which help in efficiently evacuating water and slush from the tread, reducing the risk of aquaplaning, and enhancing safety.
- CONNECT SUPPORT TECHNOLOGY is an innovative structural element embedded within the tyre's tread pattern, providing full support to all the tread blocks from shoulder to shoulder ensuring tyre integrity, precise steering, and safety in extreme driving conditions.
- CIRCLE OF TREADLIFE® is a unique safety feature that indicates remaining tread depth.
- SMOOTH VELVET SIDEWALL features ultra-low protrusions which improve the tyre’s air drag factor and are easy to clean.
- ELECTRIC VEHICLE COMPATIBLE the EVC marking easily identifies that the tyre can meet the needs (weight, rolling resistance and noise) of EV vehicles.
The DIMAX WINTER will be available 41 sizes ranging from 14”-20” for popular CAR/CUV/SUV fitments whilst the DIMAX ALLSEASON will be available in 40 sizes ranging from 14-18” for popular CAR/CUV fitments. Both ranges will be globally available for the 2024-25 winter season.
“MISSION NORTH is an immersive experience where our key partners get to experience the remarkable versatility and performance of our new products against the established brands.” said Mr. G.S. Sareen, President and CEO of Omni United. “This reinforces our mission to provide drivers with Accessible Premium Performance without the hefty price tags that leading brands often charge.”
For more information about Omni United or Radar Tyres, please contact us at info@omni-united.com.
ABOUT OMNI UNITED
Omni United is a tyre designer, manufacturer and distributor. The company offers a complete range of consumer and commercial tyres marketed under the brand names: Radar Tyres, Patriot Tyres, American Tourer, Tecnica, and Corsa. Singapore headquartered Omni United was founded in 2003 by entrepreneur G.S. Sareen. As a reliable business partner with innovative products, unparalleled customer service and logistics solutions, Omni United has a global footprint and is selling products in more than 80 countries. Omni United’s flagship brand Radar Tyres has been manufactured Carbon Neutral since 2013.
MEDIA CONTACTS
Manav Suri
Marketing and Communications Manager
Omni United (S) Pte Ltd, #08-02, SGX Centre II, 068807 Singapore
E: manavsuri@omni-united.com
