Singapore, 22ndAUGUST, 2025 – Omni United Group, through its flagship brand Radar Tyres and its local partners, announced the launch of the Radar RED (Radar Elite Dealer) program across the US, UK and Europe. This initiative is designed to help tyre dealers boost profitability, increase brand visibility, and enhance the overall customer experience.
"The Radar RED program is a strategic step to further fuel Radar’s continued growth in the region." said GS Sareen, President and CEO of Omni United. "This program equips our partners with the tools, rewards, and recognition they need to succeed in today’s market. We are committed to building longterm relationships with our retail partners and supporting them in making the brand more profitable. The current program is just the foundation, we will keep building on it and continue to assist the retailers to be more profitable in a very competitive marketplace”.
The Radar RED Program offers a comprehensive suite of benefits that combine a portfolio of highperformance products, exclusive privileges, and structured rewards to drive business growth. This program aims to give its partners a competitive edge through:
Profitability:Competitive pricing and attractive margins, supported by a premium yet affordable tyre range that boosts sales volume and encourages repeat business.
Tiered Rewards:A three-tier system comprising of Bronze, Silver, and Gold levels which are linked to the sales volume and benefits that grow alongside annual tyre purchases.
Marketing & Visibility Support:Providing point-of-sale branding and merchandise, local marketing campaigns and inclusion in the Radar Dealer Locator.
Loyalty Incentives:Monetary payouts, staff tyre discounts, and dealership recognition.
Customer-Focused Programs:Exclusive Road Hazard Protection and a Consumer Satisfaction Promise on select products.
Training & Experiences:Product training seminars and RED community engagements.
This program was rolled out in a phased manner, with the first phase covering Romania, Bulgaria, Greece, the Czech Republic, Slovakia, and Portugal. The second phase which, has been rolled out recently, offers a more enhanced version of the program with tiered rewards, loyalty incentives and dedicated Radar Network Managers being progressively introduced in UK, Spain, Italy, France and Germany.
ABOUT OMNI UNITED
Omni United is a tyre designer, manufacturer and distributor. The company offers a complete range of consumer and commercial tyres marketed under the brand names: Radar Tyres, Patriot Tires, American Tourer, Tecnica, and Corsa. Singapore-headquartered Omni United was founded in 2003 by entrepreneur G.S. Sareen. As a reliable business partner with innovative products, unparalleled customer service and logistics solutions, Omni United has a global footprint and is selling products in more than 80 countries.
MEDIA CONTACT
Manav Suri
Sr. Manager - Marketing and Communications
E: manavsuri@omni-united.com
