Singapore, July 8thth, 2025 – Radar Tyres, the flagship brand of Omni United, is proud to announce the appointment of Sami Jauhojärvi, Olympic gold medallist and one of Finland’s most celebrated cross-country skiers, as its official brand ambassador.
A household name in Finnish sport, Sami Jauhojärvi brought home Olympic glory at the 2014 Sochi Winter Games and is widely respected for his endurance, resilience, and deep connection with the outdoors — values that perfectly reflect the ethos of Radar Tyres. Known for delivering premium performance and quality at an affordable price, Radar Tyres offers products for a wide range of terrains and weather conditions, including Summer, All Season, Winter, and Ice tyres. Radar Tyres sees this partnership as a natural alignment of shared ideals as it looks to strengthen its presence in Europe and the UK.
“We’re excited to welcome Sami to the Radar family,” said G.S. Sareen, Founder and CEO of Omni United. “Sami’s authenticity, credibility, and strong connection with his audience make him an ideal partner for us. He embodies the spirit of perseverance and performance — the same qualities we build into every Radar tyre. As we continue to grow our brand across Europe, partnerships like this play a key role in building deeper connections with consumers. We’re excited to build on this momentum with more such collaborations in the near future.”
As part of the collaboration, Sami will represent Radar Tyres in marketing campaigns, digital outreach, and local events, sharing his experiences and supporting the brand’s mission to make premium-quality tyres more accessible.
“I am thrilled to represent Radar Tyres, a brand that has a remarkable mission to make premium quality and performance accessible to all and also has deep-rooted values of giving back to society via various initiatives it has undertaken over the years such as supporting breast cancer research” said Sami Jauhojärvi. ”I’m sincerely surprised about the performance and silence of my Radar Tyres and happy to deliver this feedback to all the people.”
ABOUT OMNI UNITED
Omni United is a tyre designer, manufacturer and distributor. The company offers a complete range of consumer and commercial tyres marketed under the brand names: Radar Tyres, Patriot Tires, American Tourer, Tecnica, and Corsa. Singapore headquartered Omni United was founded in 2003 by entrepreneur G.S. Sareen. As a reliable business partner with innovative products, unparalleled customer service and logistics solutions, Omni United has a global footprint and is selling products in more than 80 countries.
MEDIA CONTACT
OMNI UNITED GROUP(HQ)
Manav Suri
Sr. Manager - Marketing and Communications
E: manavsuri@omni-united.com
