TRAVERSE CITY, MI – October 1st, 2020 – Omni United, through its flagship brand, Radar Tires announced that it is partnering with its brand ambassador and LPGA golfer, Jodi Ewart Shadoff for its October program “Birdies for BCRF”. This program aims to raise meaningful funds for the Breast Cancer Research Foundation (BCRF) through its partner Play for P.I.N.K. During October, which is officially recognised as Breast Cancer Awareness month, Jodi is pledging to donate $100 for every birdie that she makes in her tournaments. The final donation amount will be matched by Radar. This donation will be in addition to Radar’s current pledge of funding a minimum of 1,000 hours of breast cancer research this year.
The Birdies for BCRF program is run through BCRF’s partner organization, Play for P.I.N.K., a grassroots organization dedicated to raising funds for breast cancer research through sporting and lifestyle events, donating 100% of all proceeds to its sole beneficiary, the Breast Cancer Research Foundation (BCRF). Play for P.I.N.K. currently encompasses 300 tournaments across 30 states, with over 30,000 golfers, guaranteeing that “Birdies for BCRF” will get broad and targeted exposure. To date, they have raised over $62 million and currently supports 23 scientists at leading academic medical institutions around the world.
“I am once again proud to be joining my efforts with Radar Tires in supporting and advancing the mission of BCRF. I will be carrying my pink golf bag and gear as a symbol of hope and courage in honor of the breast cancer community. I hope to get as many birdies as possible so we can collectively donate more money to fund lifesaving breast cancer research,” said Jodi Ewart Shadoff, LPGA Golfer and Brand ambassador Radar Tires. “I have always been impressed with the brands approach of making the tire world more accessible and exciting for women drivers. I am proud to be sponsored by Omni United and Radar Tires.”
“Breast cancer is a cause that we have been supporting for close to a decade now. We partnered with BCRF as we have always believed in giving back to our communities. Despite the pandemic taking center stage and impacting us in different ways, we have been and we remain committed to supporting our long term partner, BCRF, in their mission of preventing and curing breast cancer by advancing the world’s most promising research. We are proud of the great work they are doing as research is more important now than ever” said GS Sareen, founder and CEO, Omni United. “We are also very thankful to our customers, distributors, and external partners, including our brand ambassador Jodi Ewart Shadoff, who have been supporting us in this cause.”
The company has always believed in giving back to society. Over the last nine years the company, through its flagship brand Radar, has funded thousands of hours of critical lifesaving research and in addition has also taken up many initiatives to help create awareness of this cause and bring the work of BCRF to the forefront of society. Some of these include engaging with the dealers at a local level to create awareness and raise funds for this cause, partnering with the brand ambassador - Jodi - to run fundraising programs, providing in-store displays and awareness material to the customers and many more. Among other initiatives, this year Radar Tires is pledging to fund a minimum of 1,000 hours of life-saving breast cancer research.
Omni United’s flagship brand Radar Tires signed Jodi as its brand ambassador in 2016. Throughout the years, Jodi has pledged her support for the BCRF by wearing pink gear as a symbol of hope and courage to further increase the visibility of the cause.
Jodi can be seen in the following tournaments during the month of October:
October 1st to 4th - ShopRite LPGA Classic Presented by Acer, Galloway, NJ
October 8th to 11th - KPMG Women's PGA Championship, Newtown Square, PA
October 22nd to 25th - LPGA Drive On Championship - Reynolds Lake Oconee, Greensboro, GA
Radar Tires is a design-driven brand, offering safety, performance and sustainability for all. The brand’s mission is to make premium vehicle ownership accessible to all, by offering fitments with a unique combination of technology and sustainability, designed and engineered without compromise. Distributed in over 80 countries, Radar Tires offers a wide selection of patterns, fitments and performance attributes. This unique range of choices allows any driver, in collaboration with our skilled global dealer network, to select the perfect fitment for their vehicle and their unique requirements.
ABOUT OMNI UNITED
Omni United (S) Pte. Ltd is a tire designer, manufacturer and distributor. The company offers a complete range of consumer and commercial tires marketed under the brand names: Radar Tires, Patriot Tires, American Tourer and RoadLux. Singapore headquartered Omni United was founded in 2003 by entrepreneur G.S. Sareen. As a reliable business partner with innovative products, unparalleled customer service and logistics solutions, Omni United has a global footprint and is selling products in more than 80 countries. Omni United’s flagship brand Radar Tires has been Carbon Neutral since 2013. In the United States, the company does business as Omni United USA and Omnisource. It currently has products sold in more than 15,000 retail outlets nationwide. More information on Omni United is available by calling 1-855-906-6646, by emailing email@example.com and online at www.omni-united.com.
ABOUT JODI EWART SHADOFF
Jodi Ewart Shadoff is a star in the prestigious LPGA (Ladies Professional Golf Association) ranking of women golfers worldwide. She has been a professional golfer since 2010 and qualified for the LPGA Tour in 2011. Over the years she has had multiple top-10 finishes and also played in the prestigious Solheim Cup in 2013, 2017 & 2019 and the UL International Crown in 2016 and 2018. Some of her recent top-10 finishes include: 3rd in the 2019 Fatima Bint Mubarak Ladies Open at Abu Dhabi, 8th in the 2019 HSBC Women's World Championship at Singapore, 8th in the 2019 ISPS Handa Women's Australian Open at Australia, 8th in the 2019 ISPS Handa Vic Open at Australia, 8th in the 2019 Shoprite LPGA Classic at New Jersey, 10th in the 2020 ISPS Handa Women’s Australian Open at Australia, 5th in the 2020 LPGA Drive On Championship at Ohio and 2nd in the 2020 Marathon LPGA Classic presented by Dana at Ohio.
British born Jodi has been the brand ambassador for Radar Tires since 2016 and wears the Radar Tires logo on her apparel, golf bag and accessories at all tournaments where she plays. Jodi has been representing Radar Tires at all major global ladies golf championships in the US, Europe and APAC.
Breast cancer is a complex disease with no simple solution. Research is the key to stopping it in its tracks. Founded in 1993 by Evelyn H. Lauder, the Breast Cancer Research Foundation is the largest private funder of breast cancer research in the world. We invest in the best minds in science—from those investigating prevention to metastasis—and foster cross-disciplinary collaboration. Our approach accelerates the entire field and moves us closer to the answers we urgently need. We can’t stop now. Join us in fueling the world’s most promising research. With you, we will be the end of breast cancer. Learn more and get involved at bcrf.org.
ABOUT PLAY FOR P.I.N.K.
Play for P.I.N.K. (Prevention, Immediate diagnosis, New technology, Knowledge, or PFP) is a grassroots organization dedicated to raising funds for breast cancer research through lifestyle and sporting events. PFP’s commitment is to contribute 100% of all proceeds to its sole beneficiary, the Breast Cancer Research Foundation to fund the world’s top researchers. In 2019, PFP donated $4.9 million to BCRF, which is supporting 19 research projects. For more information, visit www.playforpink.org.
Omni United USA
Marketing and Communications Manager
Omni United (HQ)
Marketing and Communications Manager