ARLINGTON, TX – APRIL 2nd, 2026 – Radar Tires is proud to announce a new partnership with the Texas Rangers, marking a significant step forward in the brand’s continued investment in market visibility, dealer engagement, and long-term growth across North America.
Through this partnership, Radar Tires will leverage the Rangers’ platform to strengthen relationships with distributors and retailers, while creating new opportunities to connect with consumers and key audiences in meaningful ways.
Aligning with a championship-caliber organization like the Texas Rangers reinforces Radar Tires’ commitment to quality, reliability, and performance. The partnership is designed to enhance brand credibility and expand awareness, both on and off the field. As Radar Tires continues to build deeper connections with consumers and retailers, this collaboration will further position the brand as an active and engaged member of the Texas community, resonating strongly with local audiences and connecting meaningfully with grassroots consumers.
“We’re excited to partner with the Texas Rangers, an organization that represents excellence at the highest level,” said Rob Montasser, Vice President for Radar Tires, North America. “This partnership gives us a unique opportunity to engage with our dealers and customers in a more impactful way, while continuing to build the Radar brand across key markets like Texas”
As Radar Tires continues to expand its footprint across North America and the rest of the world, strategic partnerships like this and their recent partnership with the South African Cricket organization will play a key role in strengthening its position in the market and delivering added value to its partners.
About Radar Tires
Radar Tires is a globally recognized brand offering a comprehensive range of high-quality passenger and light truck tires. Its products are sold in over 80 countries worldwide. Radar Tires operates three distribution centers in the United States and is available nationwide through its wide network of distributors. The company is committed to exceeding customer expectations through speed, innovation and exceptional customer service. To learn more, visit www.radartires.com
