TEXAS, USA, NOVEMBER 3rd, 2024 – OmniSource is pleased to announce the appointment of Rob Montasser as Vice President of Sales for the U.S. market. Rob brings over two decades of extensive experience in sales leadership, organizational development, and strategic planning within the tire, automotive and other industries. He has held several senior leadership positions at Falken Tire, Dunlop Motorcycle Tires, and Goodyear, and his expertise will be instrumental as Omni United Group continues to expand its U.S. presence.
In his previous role as Vice President at Falken Tire, a subsidiary of Sumitomo Rubber North America, Rob led the North American sales organization for Passenger Light Truck (PLT) and Truck and Bus Radial (TBR) tires, driving unit growth and enhancing sales execution across multiple channels. His leadership at Falken across his prior positions solidified his reputation for building and fostering customer relationships, developing high-performing teams and executing effective sales and organizational strategies.
Based in Dallas, Rob will collaborate closely with the leadership team to drive U.S. sales and operations, focusing on expanding market share, optimizing sales strategies, managing sales channels, and enhancing brand presence, particularly for Omni United Group’s flagship brand, Radar Tires.
“The U.S. is a key market for us with immense growth potential,” said GS Sareen, President and CEO of Omni United. “With Rob’s extensive experience, I am confident we will expand our presence and continue to grow. I am excited to welcome Rob to the Omni family and look forward to working closely with him to drive our success forward.”
“I am thrilled to join the Omni family and I look forward to working with our great team to drive growth and innovation in the U.S. market. Together, we will build the Radar brand so that it delivers an exceptional value proposition for our dealers, for the independent retailers, and of course for the end user. said Rob Montasser, Vice President Sales, OmniSource.
In 2024, Radar Tires is pledging to fund a minimum of 1,000 hours of critical life-saving research. This is in line with the brands core value of giving back to society, something that has been in Radar’s DNA since its inception. Together, we're driving change, one tire at a time.
For more information about Omni United Group or Omnisource, please contact us at info@omni-united.com.
ABOUT OMNI UNITED GROUP
Omnisource is a subsidiary of Omni United, a tire designer, manufacturer, and distributor. The company offers a comprehensive range of consumer and commercial tires marketed under the brand names: Radar Tires, Patriot Tires, American Tourer, Tecnica, and RoadLux. Headquartered in Singapore, Omni United was founded in 2003 by entrepreneur G.S. Sareen. As a reliable business partner with innovative products, unparalleled customer service, and logistics solutions, Omni United has a global footprint, selling products in over 80 countries.
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Manav Suri
Marketing and Communications Manager
E: manavsuri@omni-united.com
