Omni United To Showcase Exciting New Brands And Ever-Expanding Radar Tires Range At The SEMA Show 2017

TRAVERSE CITY, Mich., October 31st, 2017 – Omni United will once again showcase what it says will be ground-breaking for American drivers at this year’s Specialty Equipment Market Association Show (SEMA) in Las Vegas from October 31st to November 3rd. Omni’s booth will feature the new, exciting and more comprehensive than ever Radar passenger, light truck and commercial range, the new Thailand-produced American Tourer passenger and light truck range, new Patriot passenger and light truck range and the built-to-last RoadLux commercial range.

Over the past 18 months, the company’s focus has been on building Radar as a comprehensive tire range that dealers can come to as a one-stop-shop for all their tire needs. With the addition many new patterns and multiple new sizes, today the Radar range, boasts of many segment-leading lines like the run-flat line and the new and innovative 4 season line. Newer products like the Dimax AS8, the Renegade A/T 5 and the Renegade R7 are very appealing to consumers and have seen a quick uptake from the market.
The newly launched Radar commercial line will be on display, including R-D1 Regional, R-A3 Mixed Service, RD2 long haul and RD3 Regional encompassing the most popular sizes in the market. This new Radar Tires commercial line is available in long haul, regional and mixed service applications. These are offered in all-position, drive and trailer fitments. The Radar Tires commercial truck tire line will have a total of 27 sizes ranging from rim diameter of 17.5” to 24.5” with maximum Ply Ratings up to 20. All sizes that are available for order now and also carry the Radar Tires TBR limited warranty and the TBR casing provision.

The companies’ latest consumer tire brand, American Tourer, will also be on display. Products showcased include the RP88 touring tire, the SA07 and SV308 all-season sport touring tires, the SL309 H/T and SL369 A/T. The American Tourer brand is engineered for the specific needs of the American driver with a wide variety of fitments ranging from for the most-popular cars, CUVs, SUVs and light trucks. The range comprises of summer touring sizes ranging from 14” to 16” for passenger cars; and all-season touring, sport touring, highway and all terrain sizes ranging from 15” to 24” for passenger cars, SUVs and light trucks. When it comes to knowing roads, American Tourer is born to roam. Inspired by the freedom to explore the unknown and take the road less travelled, the American Tourer brand is manufactured in state-of-the-art factories in Thailand using all the latest compounds, materials and technologies. The manufacturing location is amongst the most sophisticated in the world and has been accredited with the following international quality standards: ISO 9001:2016, ISO 14001:2004 and DOT. American Tourer consist of 138 sizes available for order now. All sizes carry a limited workmanship and materials warranty.

In addition, Omni United will showcase their new Patriot brand tires. The Patriot RB-1 touring tire, Patriot RB1+ sport touring tire, Patriot H/T, Patriot A/T and Patriot M/T will all be on display. The Patriot Tires brand was launched back in 2016 with just one touring pattern. This year, the range has been expanded to include all-season sport touring, highway terrain, all terrain and mud terrain applications. The Patriot Tires range is now available in a total of 78 of the most popular sizes and are available for order now. These sizes range from rim diameters of 14” to 24” and fit the most popular cars, SUVs and light trucks in the market. Patriot Tires are manufactured using all the latest materials, equipment and technical know how in state-of-the-art factories in Thailand and Taiwan. These tires are utilitarian in design and follow the three key principals of performance, reliability and affordability. All Patriot Tires are covered by a Limited workmanship and materials warranty.

The company will also display their popular RoadLux brand offers as well. Products on display from RoadLux include the 11R22.5 R216 with stone ejectors, the R516, the R518.
Several Thailand-produced Goodride PLT/TBR products will also be on display, including the RP88, SA07 and RP36 PLT products and the 11R22.5/14 CR915 long haul trailer, 11R22.5-14 CR960A regional all position and the CM983 long haul closed shoulder.
This year, Omni United will command a 40’ x 30’ booth at the Global Tire Expo, part of the SEMA Show. The booth (#40181) will be located in the second section of the South Hall Lower Level of the Las Vegas Convention Center.

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About Omni United
Omni United (S) Pte. Ltd is a tire designer, manufacturer and distributor. The company offers a complete range of consumer, commercial, industrial and agricultural tires marketed under the brand names: Radar Tires, Timberland Tires (a partnership with global outdoor footwear and lifestyle brand, Timberland), Goodride, RoadLux, Speedways and Birla. Singapore-headquartered Omni United was founded in 2003 by entrepreneur G.S. Sareen. As a reliable business partner with innovative products, unparalleled customer service and logistics solutions, Omni United has a global footprint and is selling products to consumers in more than 80 countries. Omni United’s flagship brand Radar Tires has been Carbon Neutral since 2013. In the United States, the company does business as Omni United USA, with its distribution side under the name OmniSource. The company currently has products sold in more than 15,000 retail outlets nationwide. Further information on Omni United is available by calling 1-855-906-6646, by emailing and online at

Media Contacts:

Omni United USA
Casey Robinson

Omni United (S) Pte. Ltd. (Singapore)
Manav Suri