TRAVERSE CITY, Mich. (October 10, 2014) – Omni United will introduce what it says will be a ground-breaking new product for American drivers at this year’s Specialty Equipment Market Association Show (SEMA) in Las Vegas Nov. 4-7. The SEMA Show is the premier automotive specialty products trade event in the world and drew more than 60,000 auto industry representatives from around the world.
“All industries – including the tire industry – are driven by innovation. Even in the most competitive industries and markets, there is always room for new, unique brands,” said G.S. Sareen, President and CEO of Singapore-based Omni United. “What we’ll be announcing includes several firsts for the tire industry and is the next step in tire evolution.”
Omni United will command an 80’ x 40’ booth at the Global Tire Expo, part of the SEMA Show. Its booth (#47017) is near the entrance of the South Hall Lower Level of the Las Vegas Convention Center. Company officials will hold a wine and cheese reception to celebrate its announcement on Tuesday afternoon, Nov. 4, before holding a formal news conference at SEMA’s media center at 9 a.m. on Thursday, Nov. 6.
Last year, Radar Tires, the flagship line of Omni United, was certified as carbon-neutral – the first tire line to earn that distinction. Radar Tires sponsors Bronson Motorsports in the SCORE International Class 10 off-road racing series and also sponsored three drivers in the PRO Light Class of The Off-Road Championship (TORC). Radar Tires also is a partner sponsor of TORC. The Bronson Motorsports off-road racing team won the SCORE International Baja 500 and finished second at the Imperial Valley 250 and the SCORE Desert Challenge earlier this year and Robinson Romo Racing won the SCORE San Felipe 250 on Radar Tires. Bronson Motorsports will compete at the season-ending 47th Annual Tecate SCORE International Baja 1000 November 12-16 in Ensenada, Mexico.
About Omni United
Omni United (S) Pte. Ltd is a tire designer, manufacturer and distributor. The company offers a complete range of consumer and commercial tires marketed under the brand names: Radar Tires, Patriot Tires, American Tourer, Tecnica, Agora, Corsa and RoadLux. Singapore headquartered Omni United was founded in 2003 by entrepreneur G.S. Sareen. As a reliable business partner with innovative products, unparalleled customer service and logistics solutions, Omni United has a global footprint and is selling products in more than 50 countries. Omni United’s flagship brand Radar Tires has been manufactured Carbon Neutral since 2013. Further information on Omni United is available by calling 1-855-906-6646, by emailing info@omni-united.com and online at www.omni-united.com.
MEDIA CONTACT:
Manav Suri
Marketing Manager
E: manavsuri@omni-united.com