Singapore – October 3rd, 2016 – Omni United, through its flagship brand, Radar Tires, continues to support The Breast Cancer Research Foundation® (BCRF) for the fifth consecutive year. In 2011 Omni launched the ‘Mobilizing Hope’ campaign, a corporate alliance with the BCRF that has included donations for each Radar tire sold or one–off contributions. To date this campaign has contributed over USD 1 million or funded over 21,000 hours in some of the world’s most promising and innovative research towards preventing and curing breast cancer in our lifetime.
Besides its financial contributions to the BCRF, over the last five years Omni United and Radar Tires have sponsored and undertaken numerous initiatives to spread awareness for this cause, including:
- Launching a limited edition “pink sidewall” tire, sold through Sears Auto Centers.
- Encouraging our customers, tire distributors, dealers and retailers throughout the world, to support the Mobilizing Hope campaign by providing them with in store displays, pink ribbons and other awareness materials to distribute among customers.
- Displaying the logo of the BCRF on all Radar Tires motorsports teams racing cars and gear.
- Supporting the BCRF in all international tire fairs and other events in which Omni and Radar Tires participates.
This year, Radar’s brand ambassador, LPGA golfer Jodi Ewart Shadoff, will join her efforts and visibility to further increase awareness of this cause and of the work of the BCRF. Jodi is the first professional female golf player publicly supporting the BCRF. During the month of October (officially recognized as the Breast Cancer Awareness month), Jodi will be wearing pink gear and using a specially design pink golf club bag in all the tournaments in which she is due to participate, including:
- The Fubon LPGA Taiwan Championship in Taipei from October 6th to October 9th;
- The LPGA KEB HANA Bank Championship in Incheon, South Korea from October 13th to 16th and
- Sime Darby LPGA Malaysia in Kuala Lumpur from October 27th to 30th.
“It is exciting and an honor for me to wear the color pink, a symbol of hope and courage for all breast cancer patients and survivors, during the month of October, and thus support the efforts of Omni, Radar Tires and the BCRF in finding a cure for breast cancer” said Jodi Ewart Shadoff, LPGA golfer and brand ambassador for Radar Tires.
“Our corporate partnership with Omni and the team has been rewarding and innovative in bringing a predominately female cause into a mostly male environment, the world of tires. We are delighted to reach this 5-year milestone and grateful for the ongoing support from Omni, which has helped us fund some critical research. We hope that, working together, we are able to impact more lives as we advance in our search towards finding a cure for breast cancer.” said Myra J. Biblowit, President, BCRF.
“Giving back is one of the corporate values upon which we have built Omni United and Radar Tires. It is one of my most cherished corporate values, less about social responsibility and more about running our company responsibly”. Said GS Sareen, founder and CEO, Omni United. “Our partnership with the BCRF has allowed us and our customers to indirectly, contribute in a meaningful way to fund research towards the prevention and cure of breast cancer, a disease that has touched so many in our communities and among the friends and families of our employees, customers, suppliers and friends. We will continue supporting the BCRF in their relentless endeavor of advancing research towards finding a cure for breast cancer.”
Radar Tires are available in the US at more than 15,000 dealers. All Radar tires have a distinct labeling identifying the product as supportive of The Breast Cancer Research Foundation. This includes all of Radar’s new products including the Dimax R8+, Dimax AS 8, Renegade A/T 5 and Renegade R7 M/T.
To learn more about the companies “Mobilizing Hope’ campaign, please visit www.omni-united.com or email info@omni-united.com
About Omni United
Omni United (S) Pte. Ltd is a tire designer, manufacturer and distributor. The company offers a complete range of consumer and commercial tires marketed under the brand names: Radar Tires, Patriot Tires, American Tourer, Tecnica, Agora, Corsa and RoadLux. Singapore headquartered Omni United was founded in 2003 by entrepreneur G.S. Sareen. As a reliable business partner with innovative products, unparalleled customer service and logistics solutions, Omni United has a global footprint and is selling products in more than 50 countries. Omni United’s flagship brand Radar Tires has been manufactured Carbon Neutral since 2013. Further information on Omni United is available by calling 1-855-906-6646, by emailing info@omni-united.com and online at www.omni-united.com.
About BCRF
The Breast Cancer Research Foundation (BCRF) is a nonprofit organization committed to achieving prevention and a cure for breast cancer. It is the highest rated breast cancer organization within the US with an “A+” rating from Charity Watch and 4 out of 4 stars from Charity Navigator. It provides critical funding for cancer research worldwide to fuel advances in tumor biology, genetics, prevention, treatment, metastasis and survivorship. Founded by Evelyn H. Lauder in 1993, BCRF has raised more than $500 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis. This year (2016-2017), BCRF will award $57 million in annual grants to more than 250 scientists from top universities and medical institutions around the globe. In addition, BCRF has established the Evelyn H. Lauder Founder’s Fund , a multi-year international program dedicated to metastasis that is the first large-scale global effort to unravel the biology of metastasis, with more than $30 million earmarked to date. It is the largest privately funded project exclusively focused on metastasis in the world. For more information logon to www.bcrfcure.org
About Jodi Ewart Shadoff
Jodi Ewart Shadoff is a fast rising star in the prestigious Ladies Professional Golf Association ranking of women golfers worldwide. She is a professional golfer since 2010 and qualified for the LPGA Tour in 2011. Jodi tied for 4th in the 2013 US Women’s Open, 7th in the prestigious 2013 Kraft Nabisco Championship and 8th in the 2016 US Women’s Open. British born Jodi is the brand ambassador for Radar Tires and wears the Radar logo on her golf shirt and other apparel at all tournaments where she plays. Jodi has been representing Radar Tires at all major global ladies golf championships in the US, Europe and APAC.
MEDIA CONTACT:
Manav Suri
Marketing Manager
E: manavsuri@omni-united.com