TRAVERSE CITY, MI – September 22nd, 2017 – Omni United, in conjunction with its Radar Tires brand ambassador Jodi Ewart Shadoff, a fast-rising star in the world of ladies professional golf, announced its newest initiative “Birdies for BCRF” in support of the Breast Cancer Research Foundation through its Play for P.I.N.K. partner. Through this program both Radar Tires and LPGA Golfer, Jodi Ewart Shadoff will be donating $100 each to BCRF for every birdie that Jodi makes in her tournaments during the month of October 2017 (officially recognized as the Breast Cancer Awareness Month).
Additionally, the opportunity to pledge a specific dollar amount for every birdie that Jodi makes during the month of October is open to other companies and individuals, donation categories are available at different levels ($100, $50, $25,$10) for each birdie achieved throughout all or some of the tournaments. Those who want to pledge/donate can click here https://pledgeit.org/birdies-for-bcrf .
The program is being run through BCRF’s partner organization, Play for P.I.N.K., a grassroots organization dedicated to raising funds for breast cancer research through sporting and lifestyle events, donating 100% of all proceeds to its sole beneficiary, the Breast Cancer Research Foundation (BCRF). BCRF’s Play for P.I.N.K. initiative has raised nearly $50 million to date and currently encompasses 300 tournaments across 30 states, with over 30,000 golfers, guaranteeing that “Birdies for BCRF” will get broad and targeted exposure.
“It is an honor for me to be associated with Omni United and Radar Tires in supporting and advancing the mission of BCRF. In addition to wearing pink during the month, I am hoping to go above my average of 20 birdies per tournament and make as many birdies as I can during October, to raise lots of funds for the BCRF. I hope others will engage in this challenge and join us as well” said LPGA Golfer and Brand Ambassador Radar Tires, Jodi Ewart Shadoff.
“We have always appreciated the efforts of Omni United and Radar Tires. We are thankful for their collaboration over the last six years which has helped fund critical research and touched lives in many ways.” said Myra J. Biblowit, President & CEO, BCRF.
“One of the pillars that Omni United is built on is giving back to society and over the years Radar Tires has started to be recognized as a brand that has been persistently making a positive impact on peoples lives. Breast cancer is a cause that has been close to our heart and we will continue to contribute and support the mission of BCRF and the great work they do. I would like to invite our partners, customers, and the public in general to join us in this initiative and pledge along us”, said GS Sareen, founder and CEO of Omni United.
Play for P.I.N.K. is thrilled to have the support of Omni United and Radar Tires through their Brand Ambassador, Jodi Ewart Shadoff. We are honored to have Jodi represent our organization and help raise additional funds.” said Stephanie Hamburger, Executive Director of Play for P.I.N.K.
Breast Cancer is a cause that has always been close to Omni United and Radar Tires’ heart. In 2011, Omni launched “Mobilizing Hope”, a corporate alliance with the BCRF that has included either donations for each Radar tire sold or one-off contributions. This year is the sixth consecutive year that Omni United will support BCRF. To date, the campaign has raised and donated over $1.1 million to BCRF’s mission of preventing and curing breast cancer by advancing the world’s most promising research. This contribution has funded approx. 22,000 hours of some of the world’s most promising and innovative research towards preventing and curing breast cancer in our lifetime.
Over the last six years Omni United and Radar Tires has supported BCRF’s cause not just through monetary donations but also through sponsoring and undertaking numerous initiatives to spread awareness for this cause and to bring the work of BCRF to the forefront of society. Some of the initiatives include:
- Launching a limited edition “pink sidewall” tire, sold through Sears Auto Centers.
- Encouraging our customers, tire distributors, dealers and retailers throughout the world to support the “Mobilizing Hope” campaign by providing them with in-store displays, pink ribbons and other awareness materials to distribute among customers.
- Displaying the logo of the BCRF on all Radar Tires motorsports team’s racing cars and gear.
- Supporting the BCRF in all international tire fairs and other events in which Omni United and Radar Tiresparticipates.
- Launching awareness related programs with our brand ambassador Jodi Ewart Shadoff, especially during Breast Cancer Awareness month.
Omni United’s flagship brand Radar Tires signed Jodi as its brand ambassador in April 2016. Throughout October last year, Jodi pledged her support to the BCRF by wearing pink gear and had a specially designed pink golf bag as a symbol of hope and courage to further increase the visibility of the organization.
This year in October, Radar Tires and Jodi will again be joining their efforts to further increase the visibility and advancing the mission of BCRF. In addition to wearing pink gear and having a specially designed pink Radar Tires and BCRF golf bag, both Radar Tires and Jodi will be donating $100 each for every Birdie that Jodi makes in the following tournaments during the month of October:
- September 28th – October 1st: MCKAYSON New Zealand Women’s Open, Auckland, New Zealand
- October 19th – 22th: Swinging Skirts LPGA Taiwan Championship, Taipei, Taiwan
- October 26th – 29th: Sime Darby LPGA Malaysia, Kuala Lumpur, Malaysia
Radar Tires are one of the most reliable brands in the market, sold globally in over 80 countries across 20,000 dealers. All Radar tires have a distinct labeling identifying the product as supportive of The Breast Cancer Research Foundation.
About Omni United
Omni United (S) Pte. Ltd is a tire designer, manufacturer and distributor. The Company offers a complete range of consumer, commercial, industrial and agricultural tires marketed under the brand names: Radar Tires, Patriot Tires, American Tourer, RoadLux, Speedways and Birla. Singapore headquartered Omni United was founded in 2003 by entrepreneur G.S. Sareen. As a reliable business partner with innovative products, unparalleled customer service and logistics solutions, Omni United has a global footprint and is selling products in more than 80 countries. Omni United’s flagship brand Radar Tires has been Carbon Neutral since 2013. In the United States, the company does business as Omni United USA, Omnisource and Interstate Tire Distributor. It currently has products sold in more than 15,000 retail outlets nationwide. More information on Omni United is available by calling 1-855-906-6646, by emailing firstname.lastname@example.org and online at www.omni-united.com.
The Breast Cancer Research Foundation (BCRF) is a nonprofit organization dedicated to being the end of breast cancer by advancing the world’s most promising research. Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. Founded by Evelyn H. Lauder in 1993, BCRF has raised more than $500 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis. This year, BCRF will award $59.5 million in annual grants to more than 275 scientists at leading medical and academic institutions across 15 countries, making BCRF the largest private funder of breast cancer research worldwide. BCRF is the highest rated breast cancer organization in the U.S.—the only one with an “A+” from CharityWatch and Charity Navigator’s highest rating of four stars. Visit www.bcrfcure.org to learn more.
About Jodi Ewart Shadoff
Jodi Ewart Shadoff is a fast-rising star in the prestigious Ladies Professional Golf Association ranking of women golfers worldwide. She is a professional golfer since 2010 and qualified for the LPGA Tour in 2011. Her recent finishes include 8th in the 2016 US Women’s Open, 2nd in the 2016 Citibanamex Lorena Ochoa Invitational at Mexico, 8th in the 2017 Honda LPGA Thailand, 4th in the 2017 Manulife LPGA Classic at Canada and 2nd in the 2017 Ricoh Women’s British Open in Fife, Scotland. Jodi has swiftly risen up in the ranks to 206 in 2015 to 28th as on date. British born Jodi has been the brand ambassador for Radar Tires since 2016 and wears the Radar Tires logo on her apparel, golf bag and accessories at all tournaments where she plays. Jodi has been representing Radar Tires at all major global ladies golf championships in the US, Europe and APAC.
About Play for P.I.N.K
Play for P.I.N.K. (Prevention, Immediate diagnosis, New technology, Knowledge), or PFP, is a grassroots organization dedicated to raising funds for breast cancer research through sporting and lifestyle events. PFP’s commitment is to contribute 100% of all proceeds to its sole beneficiary, the Breast Cancer Research Foundation (BCRF), to fund the world’s top researchers. In 2016, PFP donated $4.8 million to BCRF, which will support 20 research projects. Visit www.playforpink.org for additional information.
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