SINGAPORE, October 1st, 2024 – As October marks Breast Cancer Awareness month, Radar Tires, the flagship brand of Omni United, proudly reaffirms its ongoing commitment to support breast cancer research. Since 2011, Radar Tires has partnered with the Breast Cancer Research Foundation (BCRF), the highest-rated breast cancer research organization in the United States, to raise both awareness and crucial funding for life-saving research.
Over the years, Radar Tires has undertaken numerous initiatives, campaigns and collaborated with its distributors and partners to further the efforts of BCRF. Through these efforts, the brand has made a positive impact on raising funds and awareness of the cause and bringing it to the forefront of the tire industry.
“We have always held the cause of breast cancer close to our heart and for the last 14 years we have been supporting the BCRF and the wonderful work that they do. Today we are proud to say that when consumers choose Radar Tires, they are not only investing in premium quality and performance but in a brand that is dedicated to making a positive social impact. This is something we have always done and will continue to do as we strongly believe in the spirit of giving back to society.” Said GS Sareen, president and CEO, Omni United.
In 2024, Radar Tires is pledging to fund a minimum of 1,000 hours of critical life-saving research. This is in line with the brands core value of giving back to society, something that has been in Radar’s DNA since its inception. Together, we're driving change, one tire at a time.
For more information about Omni United and Radar Tires’ commitment to social responsibility and the Breast Cancer Research Foundation, please visit www.omni-united.com.
ABOUT OMNI UNITED
Omni United is a tire designer, manufacturer and distributor. The company offers a complete range of consumer and commercial tires marketed under the brand names: Radar Tires, Patriot Tires, American Tourer, Tecnica, Corsa and RoadLux. Singapore headquartered Omni United was founded in 2003 by entrepreneur G.S. Sareen. As a reliable business partner with innovative products, unparalleled customer service and logistics solutions, Omni United has a global footprint and is selling products in more than 80 countries. Omni United’s flagship brand Radar Tires has been manufactured Carbon Neutral since 2013
ABOUT BCRF
Breast cancer is a complex disease with no simple solution. Research is the key to stopping it in its tracks. Founded in 1993 by Evelyn H. Lauder, the Breast Cancer Research Foundation is the largest private funder of breast cancer research in the world. We invest in the best minds in science—from those investigating prevention to metastasis—and foster cross-disciplinary collaboration. Our approach accelerates the entire field and moves us closer to the answers we urgently need. We can’t stop now. Join us in fueling the world’s most promising research. With you, we will be the end of breast cancer. Learn more and get involved at BCRF.org
MEDIA CONTACTS
OMNI UNITED (HQ)
Manav Suri
Marketing and Communications Manager
E: manavsuri@omni-united.com
