DALLAS, TX – October 1 st, 2021 – Omni United, today announced its ten-year milestone of supporting the Breast Cancer Research Foundation (BCRF) through its flagship brand Radar Tires. It was in 2011 that the company launched its #MobilizingHope campaign to support BCRF, the highest-rated breast cancer organization in the country, in its mission to prevent and cure breast cancer by advancing the world's most promising research. Since then, each year Omni has been pledging its support to BCRF, with 2021 being its 10th consecutive year. In addition to the company’s monetary support, it also spreads awareness about this cause through various programs with its brand ambassadors as well as distributors and dealers.
As the company looks at this milestone event, it would like to thank all the distributors, dealers, business associates, as well as the end-users for the continued support throughout the years. Each and everyone’s vital support has helped create a long-lasting effect on our community and the communities our customers, business associates and families live in. Despite the uncertainty of the pandemic over the last 18 months, Omni United has continued to believe in the strong importance of their partnership with BCRF and the lifesaving research it advances.
Breast cancer is a cause that has always been close to the company’s heart and in line with our core value of giving back to society. It was in 2011 that Omni United and Radar Tires embarked on this journey of supporting BCRF by launching “Mobilizing Hope,” a program that has included donations generated by sales of Radar tires and annual contributions. In 2021, Omni pledged a minimum donation of US$50,000 regardless of sales, which will bring its cumulative giving to BCRF to nearly US$1.4 million in support of 28,000 hours of critical research.
Over the last ten years, the program has evolved and grown with more and more dealers joining in to support the cause, especially during October, which is recognized as Breast Cancer Awareness Month. Some highlights from its programs include:
Launching a limited edition “pink sidewall” tire, sold through a major distributor in the US.
Encouraging our customers, tire distributors, dealers and retailers throughout the world, to support the Mobilizing Hope campaign by providing them with in store displays, pink ribbons and other awareness materials to distribute among end-users.
Displaying the logo of BCRF on all Radar Tires motorsports teams racing cars and gear.
Supporting BCRF in all international tire fairs and other events in which Omni and Radar Tires participates.
Launching awareness and fundraising programs in partnership with our brand ambassador Jodi Ewart Shadoff and Play for P.I.N.K., a grassroots organization that uses lifestyle and sporting events to raise funds for breast cancer research. BCRF is Play for P.I.N.K.’s sole beneficiary.
Omni United’s flagship brand Radar Tires signed Jodi as its brand ambassador in 2016. Throughout the years, Jodi has pledged her support for Play for P.I.N.K. and BCRF by wearing pink gear as a symbol of hope and courage to further increase the visibility of the cause. Over the last three years(2018-20) Jodi has also donated $100 for every birdie she made in LPGA tournaments during October to BCRF through this partnership.
Radar Tires is a design-driven brand, offering safety, performance and sustainability for all. The brand’s mission is to make premium vehicle ownership accessible to all, by offering fitments with a unique combination of technology and sustainability, designed and engineered without compromise. Distributed in over 50 countries, Radar Tires offers a wide selection of patterns, fitments and performance attributes. This unique range of choices allows any driver, in collaboration with our skilled global dealer network, to select the perfect fitment for their vehicle and their unique requirements.
Omni United has always believed in giving back to society. In addition to supporting the Breast Cancer Research Foundation, the company’s flagship brand, Radar Tires has been manufactured carbon neutral since 2013.
To learn more about the companies “10 Years of Support” of the Breast Cancer Research Foundation, please visit www.omni-united.com or email info@omni-united.com.
ABOUT OMNI UNITED
Omni United (S) Pte. Ltd is a tire designer, manufacturer and distributor. The company offers a complete range of consumer and commercial tires marketed under the brand names: Radar Tires, Patriot Tires, American Tourer, Tecnica, Agora, Corsa and RoadLux. Singapore headquartered Omni United was founded in 2003 by entrepreneur G.S. Sareen. As a reliable business partner with innovative products, unparalleled customer service and logistics solutions, Omni United has a global footprint and is selling products in more than 50 countries. Omni United’s flagship brand Radar Tires has been manufactured Carbon Neutral since 2013. More information on Omni United is available by calling 1-855-906-6646, by emailing info@omni-united.com and online at www.omni-united.com.
ABOUT BCRF
Breast cancer is a complex disease with no simple solution. Research is the key to stopping it in its tracks. Founded in 1993 by Evelyn H. Lauder, the Breast Cancer Research Foundation is the largest private funder of breast cancer research in the world. We invest in the best minds in science—from those investigating prevention to metastasis—and foster cross-disciplinary collaboration. Our approach accelerates the entire field and moves us closer to the answers we urgently need. We can’t stop now. Join us in fueling the world’s most promising research. With you, we will be the end of breast cancer. Learn more and get involved at bcrf.org.
MEDIA CONTACT:
Manav Suri
Marketing Manager
E: manavsuri@omni-united.com