TRAVERSE CITY, Oct. 29th, 2015 – Omni United is proud to announce that the new Radar RW range of winter tires is now available for order in North America. The Radar Winter Tire line-up consists of three product lines with distinct size ranges. The Radar RW-5, the RW-5+ and the RW-5S all have similar aspects, but the block placement, siping density and construction of the tires have been tuned for the unique characteristics of the principal fitments taking each size. This “customization” by vehicle type helps the tire work in conjunction with the particular suspension and handling characteristics, to deliver improved handling, comfort and grip. This is particularly important in cold weather and dry roads, as well as for traction on ice and packed snow surfaces.
The Radar RW-5 was designed primarily for compact to mid-size passenger vehicles. The 16 sizes in this range are mostly H-rated, and target the most common winter tire sizes and vehicles in Europe, Scandinavia and Japan. The range does include sizes for several of the top selling compact cars in North America, as well as some coverage of popular small CUVs applications in this market. The tread is directional, with a silica based tread compound for more grip on wet roads.
The Radar RW-5+ is designed for mid to large sports cars, luxury sedans and mid and full-size CUVs. The tread design and tire construction take into account the increased weight, longer wheelbase, and spirited driving capabilities of these types of vehicles vs. the Radar RW-5 target fitments. The tread pattern has a chevroned directional V-shape to provide increased levels of high speed handling on dry roads. Like the RW 5, the tread compound has silica, an attribute often reserved for more expensive tires. This range is primarily V rated XL sizes, and has several of the top selling sizes for the most common NA luxury sedans and CUVs from OEMs like BMW and Mercedes.
The Radar RW-5S rounds out the offering. It targets full size SUVs, with two T rated sizes, and 4 H-rated sizes. The tread pattern is clearly a winter tire, but has more of a SUV/truck look to the tread pattern thanks to the large tread blocks and wide-open grooves. These features provide the grip you would expect from an AWD or 4 wheel drive SUV in packed snow, slush or even muddy road surfaces common in the winter months in many northern states and parts of Canada.
“Receptivity to the three product lines in Europe and Asia has been excellent, and we are confident we will get the same reception in North America,” said Scott Rhodes, VP of Sales for Omni-United. “Globally, the winter tire market is growing, and we now have a very solid base of product and sizes to expand off in 2016. Watch Omni-United for new products, improved size coverage, and a competitive winter tire program in early Spring for the 2016 – 2017 season”.
The new Radar Winter tire line-up, along with the full Radar Tires portfolio will be on display next week in the Omni United booth #43209 at the Specialty Equipment Market Association (SEMA) show. For more information on the entire Radar Winter Tire line-up or to set up an appointment with an Omni United sales representative at next weeks SEMA show, please email info@omni-united.com or visit www.omni-united.com. All inquires will be responded to promptly.
About Omni United
Omni United (S) Pte. Ltd is a tire designer, manufacturer and distributor. The company offers a complete range of consumer and commercial tires marketed under the brand names: Radar Tires, Patriot Tires, American Tourer, Tecnica, Agora, Corsa and RoadLux. Singapore headquartered Omni United was founded in 2003 by entrepreneur G.S. Sareen. As a reliable business partner with innovative products, unparalleled customer service and logistics solutions, Omni United has a global footprint and is selling products in more than 50 countries. Omni United’s flagship brand Radar Tires has been manufactured Carbon Neutral since 2013. Further information on Omni United is available by calling 1-855-906-6646, by emailing info@omni-united.com and online at www.omni-united.com.
MEDIA CONTACT:
Manav Suri
Marketing Manager
E: manavsuri@omni-united.com