TRAVERSE CITY, Mich., May. 20, 2014 – Omni United USA announced today the appointment of Mike Bicknell as Vice President of Dealer Sales & Marketing, effective May, 19, 2014
“Mike brings to Omni United USA a wealth of experience built on a succ
essful career spanning diverse roles in the industry,” said Rhodes. “I am pleased to welcome Mike to the team and look forward to the knowledge, leadership and strategy he will bring to our organization”.

Bicknell brings more than 20 years of experience in sales, management, marketing and customer service. His most recent position was with Mitas Tires North America Inc. as Vice President of Brand Sales where he introduced and established the Mitas brand across the United States and Canada.

Before joining Mitas, Bicknell served as Vice President of Sales & Marketing for Denman Tire Corporation where he oversaw sales, marketing, and customer service departments for Denman brand and private brand sales, both nationally and internationally. He also held roles as the Director of Sales and Regional Sales Manager with Denman.

Bicknell holds a Bachelor of Science in Business Administration from the University of Kansas in Lawrence, Kansas.
Scott Rhodes, Vice President of Sales for North America, will remain the head of North American Sales & Marketing and will continue to oversee all its operations, in addition to handling the institutional sales accounts directly.

About Omni United

Omni United (S) Pte. Ltd is a tire designer, manufacturer and distributor. The company offers a complete range of consumer and commercial tires marketed under the brand names: Radar Tires, Patriot Tires, American Tourer, Tecnica, Agora, Corsa and RoadLux. Singapore headquartered Omni United was founded in 2003 by entrepreneur G.S. Sareen. As a reliable business partner with innovative products, unparalleled customer service and logistics solutions, Omni United has a global footprint and is selling products in more than 50 countries. Omni United’s flagship brand Radar Tires has been manufactured Carbon Neutral since 2013. Further information on Omni United is available by calling 1-855-906-6646, by emailing info@omni-united.com and online at www.omni-united.com.

MEDIA CONTACT:
Manav Suri
Marketing Manager
E: manavsuri@omni-united.com