Outdoor wear specialist Timberland will today unveil an innovative new partnership with tyre manufacturer Omni United designed to make it easier for the material in old tyres to be repurposed as soles for footwear.
The two companies will unveil the new co-branded Timberland Tires at the Specialty Equipment Market Association (SEMA) automotive trade show in Las Vegas, marking the culmination of a three year partnership that aims to reduce demand for Virgin rubber from the footwear industry.