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Eden Tyres & Servicing And Radar Tyres Join Hands To Support The Breast Cancer Research Foundation (BCRF)

Both will collectively donate £2 to BCRF for every Radar Tyre sold at Eden Tyres’ branches in 2018

RIPLEY, UK – October 11th, 2018 – Eden Tyres & Servicing and Radar Tyres joined hands earlier this year and pledged to donate £2 to the Breast Cancer Research Foundation (BCRF) for every Radar Tyre sold at Eden Tyres’ branches in 2018. This point of sale programme will not only raise money but also help create awareness about Breast Cancer and BCRF’s mission to prevent and cure breast cancer by advancing the world’s most promising research.

Giving back to the society has been one of the key values that brought both Eden Tyres and Radar Tyres together to launch this programme. While Radar Tyres has been supporting the BCRF since 2011, this is the first time that Eden Tyres has partnered with both Radar and BCRF to raise funds.

I am extremely thankful to the customers who have enabled us to support the Breast Cancer Research Foundation this year and am delighted that together we’ve raised such a substantial amount for the foundation. My family have firsthand experience of the impact of cancer and so we truly value the great work the BCRF is doing”, Matt Eden, Managing Director, Eden Tyres and Servicing.

Radar Tyres has recently completed seven years of supporting the BCRF. To date the brand has raised and donated over £877,000 towards BCRF’s mission of preventing and curing breast cancer by advancing the world’s most promising research. This contribution has funded approx. 23,000 hours of the some of the world’s most promising and innovative research towards preventing and curing breast cancer in our lifetime.

Over the last seven years Radar Tyres’ support to the BCRF’s has not just been monetary but also sponsoring and undertaking of numerous initiatives and programmes to spread awareness for this cause and to bring the work of BCRF to the forefront of society. Some of the initiatives include:

  • Encouraging our customers, tyre distributors, dealers and retailers throughout the world to support the “Mobilizing Hope” campaign by providing them with in-store displays, pink ribbons and other awareness materials to distribute among customers.
  • Displaying the logo of BCRF on all Radar Tyres motorsports team’s racing cars and gear.
  • Supporting the BCRF in all international tyre fairs and other events in which Radar Tyres participates.
  • Launching awareness and fund raising programmes with our brand ambassador Jodi Ewart Shadoff, especially during Breast Cancer Awareness month.
  • Engaging with our customers to have point of sale awareness and fund raising programmes

“Over the last seven years we have received tremendous support and appreciation from not only our customers but also our external partners including our sponsored teams. I am extremely thankful to each and every one including the wonderful people at BCRF and Eden Tyres & Servicing for joining us in this cause. We will continue supporting the mission of BCRF and are proud of the great work they are doing”, said GS Sareen, founder and CEO, Omni United.

Radar Tyres is one of the most reliable brands in the market, sold globally in over 80 countries across 15,000 dealers. To learn more about Radar Tyres, please visit


About Radar Tyres
Radar Tyres is the flagship brand of Omni United. Launched in 2006 this brand was born out of the market’s need for a value product that offers functionality, quality and aesthetics. The brand is designed in Singapore and is available in over 900 SKUs for Cars, CUVs, SUVs, 4x4s and Vans. For more information log one to

About Eden Tyres & Servicing
 Eden Tyres & Servicing is a family business run by the second generation of Eden’s. The first branch was opened in 1981 on Upperdale Road in Derby, and still remains one of their key sites today. ETS has now grown to 16 retail branches across the Midlands, as well as a dedicated wholesale site delivering tyres to the trade across much of the UK. It distributes the Radar brand in Midlands. More information on Eden Tyres is available on

 About BCRF
The Breast Cancer Research Foundation (BCRF) is dedicated to being the end of breast cancer by  advancing the world’s most promising research. Founded by Evelyn H. Lauder in 1993, BCRF-funded  investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. BCRF is the largest private funder of breast cancer research worldwide and the highest rated breast cancer organization in the U.S. Visit to learn more.

Media Contacts:
Radar Tyres (Singapore)
Manav Suri